Psychology of colour | JuggleMum background img
2 years ago
2520 Views
10 0

Psychology of colour

Written by
JuggleMum mug and computer

JuggleMum Featured Post ImageI seem to move through colour phases. The last 3 pieces of clothing I bought were a peachy coral colour. Before that it was sea green. My nail polish often reflects my clothing colour choices – I like them to be bright and fun. But I also wear a lot of black for my basics.

When I think about it, I seem to go for classic colours (black, navy and camel) for the clothing that I want to have longevity and choose bright colours for transient items like nail colours and fashion jewellery or clothes I don’t expect to last long!

Colour makes me happy – I love to have things around me that are bright and vibrant. My diary is a beautiful purple colour and my make-up bag is shades of rose and cream. When I upgraded my iPhone I went for the new gold colour – I don’t think I’d ever want to go for black again, unless it’s a situation where there is no choice, but these days companies seem to understand that many of us prefer something bright to basic and offer us a selection. So I was interested in this infographic that came across my desk recently.

4imprint psychology of colour

I have to say I was surprised that yellow isn’t thought so well of! It is one of my favourite colours – so bright and happy. I don’t wear much of it (although I have a fab yellow bag!) but I do like to look at it on folders around my desk or in my home artwork.

When I created my first business 11 years ago I went for red and white as my colours, and when I created JuggleMum I wanted a pink and white logo and a more simple, clean design.  Here are my logos from both businesses to compare my tastes a decade apart!

 
The Dream PA Logo Colour
JuggleMum logo hi res smaller

I am currently working on a new website to launch at the end of this year and I am in the logo creation stage right now. I’m looking at something colourful that I feel represents my personality but also conveys a feeling of change and newness. It will be totally different to both the logos created above, once again showing an evolving of my tastes and style. It’s all very exciting and I will reveal more in the coming months, as soon as I decide for sure on the colours! I will also be getting some stylus pens from 4imprint to use around my office.

I like a branded pen at the start of a new venture. Here’s a tip for creatives, something real like a branded pen or mug that you can put your logo onto and you will see everyday is a great way to make the new venture official and ensure that you treat it as such. When you are in the business of ideas, something tangible like this can act as an anchor to the day to day ‘stuff’ you need to do and makes the project real and less like an abstract idea in the early stages.

Do you have a preference for certain colours when you are looking at logos? What are the companies you particularly like and does their logo have anything to do with that? Let me know in the comments!

Disclosure: This post was brought to you in collaboration with 4imprint. Thank you for supporting the brands that help make JuggleMum possible.​

Article Tags:
Article Categories:
Lifestyle · Sponsored Content

Comments to Psychology of colour

  • Thanks for sharing. Strangely enough orange is also my least favourite colour just like the other 33% of women!

    Izzie Anderton 1st April 2016 7:02 pm Reply
  • I love how colours can say so much about a person or brand. Great post, this is something I have written about in the past, maybe I need to write a newer post. Thanks for the prompt.

    Kizzy 2nd April 2016 7:29 am Reply
  • This is really interesting, my favourite colours are teal and turquoise (you would never guess from my website would you). I tend to avoid red but not sure if that is more to do with the football team i support. It appears I am a smart buyer with a budget

    Kara Guppy 2nd April 2016 7:58 am Reply
    • Teal and turquoise are such calming colours!

      Nadine Hill 4th April 2016 11:23 am Reply
  • I find things like this fascinating – some great info here for bloggers!

    Alice Langley 2nd April 2016 3:00 pm Reply
  • I too have shared this infographic and it resonates so much with me as I put a lot of focus into colour these days but that’s because I am hugely focused on Feng Shui.

    Sabina @MummyMatters 2nd April 2016 9:31 pm Reply
    • I’m interested in Feng Shui- I’d love to learn more.

      Nadine Hill 4th April 2016 11:23 am Reply
  • I try to avoid white wherever possible at home and the clothes I choose because it gets dirty so quickly. I’m far too practical when it comes to colour choices!

    nessjibberjabberuk 2nd April 2016 10:24 pm Reply
    • I think as I’m getting older I’m less practical!! haha

      Nadine Hill 4th April 2016 11:23 am Reply
  • Very interesting infographic. I also love yellow too.
    I must have my business logo put onto a mug. I have my first ever flyer framed on my office wall!

    Mary Louise 3rd April 2016 1:35 pm Reply
    • That’s a nice thing to do – to remind you of the start! Thanks for commenting.

      Nadine Hill 4th April 2016 11:21 am Reply
  • Ha, I wonder if people hate my logo with all its orange in!

    Jen Walshaw (@Mum_TheMadHouse) 4th April 2016 11:40 am Reply
    • I personally love a bit of orange – it’s so happy!

      Nadine Hill 4th April 2016 4:52 pm Reply
  • I love yellow but wouldn’t choose to wear it…. I’m all about the pinks and purples for clothes, logos, phone cases etc 🙂

    Steph Curtis (@stephc007) 4th April 2016 3:51 pm Reply
    • I do enjoy pinks and purples too!

      Nadine Hill 4th April 2016 4:52 pm Reply

Leave a Comment

Your email address will not be published. Required fields are marked *

CommentLuv badge

Menu
Menu