Heidi is the Co-founder and Creative Director of luxury swim and resort-wear company, Heidi Klein and has a fabulous sense of style, whilst being a busy mum to three children aged four, six and eight. Here’s what she had to say!
Q: Heidi, how would you describe your style?
A: Casual, classic.
Q: Have you always dressed this way?
A: My style has morphed over the years from being a slave to catwalk trends to now selecting a few key pieces that blend and accentuate my wardrobe. I’ve always been drawn to vintage styles and enjoy hunting for unique pieces at flea markets and vintage shops. You can see this also come through with our 50’s swimwear styles.
Q: How important do you think it is to follow style when you’re a mum?
A: Ultimately, I think it’s important for all mums to wear clothes that make them feel confident and gorgeous. I always try to buy pieces that I absolutely love and look good, not because they are trending at that time.
Q: Do you think you ‘lose yourself’ when you have kids and if so, how do you stop that happening?
A: Of course, it is so easy to lose yourself with so many pressures and commitments from children, work, family and everything else. Balancing a busy work schedule with children is always difficult so I am careful to carve out a little time for myself, I love taking early morning walks with my dog before everyone else is awake. I’m also lucky to have the help of an amazing nanny as well as a supportive family.
Q: What are you wearing today? Where is it from?
A: I have a variety of white shirts in my wardrobe that I wear all year round. The shirt is a James Perse one I bought in New York.
Heidi Gosman, her colleague Penny Klein and their team design the collections themselves in their studio at their London head office. They use their research from old magazines, movies, attending runway shows and Heidi’s constant travels as inspiration for each collection. Then they sit down and decide on names, styles and prints for each story.
Heidi and Penny decided to create Heidi Klein in the first place after working together in marketing and business before becoming good friends. They found that they complemented each other’s strengths and weaknesses perfectly. When they were working together on a project for a client about airport spend and holiday mind set, they thought this is a brilliant idea, why don’t we do this ourselves?
Their new children’s beachwear for girls has been hugely popular for the past year and they are launching a range for boys in November. These are tight collections with SPF fabrics and beautiful styles that children will enjoy wearing. You can learn more about Heidi, Penny and their collections at www.heidiklein.com
Street Style Mums is a regular feature on JuggleMum that celebrates and appreciates stylish mums everywhere! If you want to be featured in this series, please get in touch!